Friday, September 16, 2005

New AdWords Tactic

One of the things I enjoy about my online business is the continuous learning. I have had AdWords campaigns running for several months and recently started some new ones.

I was checking results for one of my keywords and saw a result from one of my mentors. It was a little different because it had my location, city, listed under the URL. I thought to myself that if I was searching for this keyword and saw a listing with my city I would be more likely to click on it.

This made me search for the way he set up the ad with the city listed. Many of you probably already knew this, but when seting up a new campaign there is the option to target specific regions or citys. By selecting these the resulting ad only displays in regions on your list, but the ad includes the region or city name. There is a limit on 100 citys for any campaign, but since there is no limit on the number of campaigns it is possible to set up multiple campaigns to reach all of the citys on the list.

So, always learn something new, apply it and test the results. I will provide info on my results in a future post.

If you are looking to make money online with your own home business check out the Work At Home Business Resource Center.

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